Your Venture's Unfair Advantage

1. Social capital: I am in an international sorority
1. Valuable: I am able to spread the word about my business to a lot of people
2. Rare: This resource is moderately rare
3. Inimitable: It is difficult to imitate
4. Non-substitutable: It is not substitutable 
2. Beauty experience: I worked with other people as their makeup artist
1. Valuable: I am able to use the experience to guide the business
2. Rare: It is not too rare because other people can do makeup too, but it is rare because of the specific experience that I have gained.
3. Inimitable: My experience is difficult to imitated
4. Non-substitutable: It is not substitutable
3. Licensed with the Florida board of cosmetology
1. Valuable: I am able to use my knowledge of cosmetology
2. Rare: It is not too rare because there are other people who are licensed
3. Inimitable: It is difficult to imitate
4. Non-substitutable: It is substitutable
4. Human capital: passionate
1. Valuable: Passion is important because it is a driving factor
2. Rare: It is not rare because other people can have passion
3. Inimitable: It is not difficult to imitate
4. Non-substitutable: It is not substitutable
5. Social media experience
1. Valuable: I know how to raise awareness and engage with people on social media. It is important for businesses
2. Rare: It is not rare
3. Inimitable: It is imitable
4. Non-substitutable: It is substitutable
6. Social capital: I know people in the beauty industry
1. Valuable: I think having a social capital within the beauty industry is important if it's where I am trying to get into
2. Rare: It is rare
3. Inimitable: It is difficult to imitate
4. Non-substitutable: It is not substitutable
7. Personal experience with the need
1. Valuable: Since I have had personal experience with the unmet need, I know what consumers like me are looking for
2. Rare: It is not rare
3. Inimitable: It is easy to imitate
4. Non-substitutable: It is not substitutable
8. Experience with customer service
1. Valuable: I think having good customer service skills and previous experience with customers are important when it comes to having a business
2. Rare: It is not rare
3. Inimitable: It is easy to imitate
4. Non-substitutable: It is substitutable
9. Advertising background
1. Valuable: My advertising background can help me raise awareness for the business
2. Rare: it is not rare
3. Inimitable: It is imitable
4. Non-substitutable: It is substitutable
10. Knowledge of beauty products
1. Valuable: It is crucial to know about existing beauty products
2. Rare: It is not rare
3. Inimitable: It is imitable
4. Non-substitutable: It is not substitutable

After conducting the VRIN analysis, my top resource is my beauty experience. I think my beauty experience is the most important resource out of the others because my beauty experience is what sets me apart from others. It will help me with the business plan.