1) What was the general theme or argument of the book?
  • The book is about social media marketing. The authors help the readers understand the different components of posting on social media and how to gain a following.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
  • I think the book helps me understand social capital even more. People are connected through social media, and the networking happens online. Other people want to see your true self on your social media.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
  • The exercise would involve how to create posts. I would explain the difference between content creation and content curation. Also, I would have the class create a content based on the tips that the authors wrote about.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
  • I've known about content curation before, but I didn't know it as that term. While I was reading the tips about it, I was really interested in it because I was learning more about content curation. I think it's helpful and changes the way I look at online posts.