What's Next?

Existing Market

1. What's Next? After developing an eyelash adhesive remover product and service, I would like to develop an eyelash glue that is healthy for the eyelashes. It would also act as a serum to help the lashes grow longer and thicker. I would also make sure that the eyelash glue is able to handle rain, wind and sweat.
2. Interviews. I interviewed three people who are in my existing market. Overall, they like my business plan, but they had some good suggestions for me to think about. Two of the three said that I should consider selling online before I think about a physical location. They said it is smarter because I need to raise awareness for the brand before opening a location. Also, they said it is a real unmet need for many makeup users so they suggested that I promote the business by paying social media influencers who have content related to beauty. When I asked them about the new product that I would develop, they said it is a little contradicting to the product that I am selling first, but if I can truly make it healthier than other lash glue then it would work. Also, one of them mentioned that I should also develop a line of false eyelashes.
3. Path For Future. After the interviews, I realized that I thought too far into my business plan with having a physical location to sell my product. I do agree that I should try selling online before opening a brick-and-mortar. Also, I do think it is important to have beauty influencers to endorse Illustrious Beauty on social media. Many of the people who I am trying to target are on social media, and they are influenced in buying products because of their favorite beauty guru.

New Market

1. Identify New Market. I would look into B2B like salons to sell the products. 
2. Value. Illustrious Beauty would be valuable to salons who want to sell extra products. They are able to make a profit from selling the products and doing the service.
3. Interviews. I interviewed two people who are in the salon industry. They think the business plan would work if I do start small. They think I should try selling the products and service to local salons before going to bigger brands. If I start off smaller, then it will test to see if the products will sell well. They think that it would benefit local salon owners as well. It will help them be different from other salons. Also, they mentioned that the salon must be certified by Illustrious Beauty in order to sell the products and service. It would help with credibility.
4. Reflect. I learned that this market likes to look for products or services that will make them stand out from the competitors, which is similar to all businesses. It surprised me that the salon owners do not wear false eyelashes, but they do have a lot of clients who do wear false eyelashes so they were interested in my business plan. They thought it was different from what they have seen. My expectations and assumptions were correct because I have worked in a salon before so I know what the clients/customers are looking for when it comes to products and services. I think the new market is attractive, but probably not as much as my existing market. It is a market that I can benefit from, but the salons would also have to do their part to sell Illustrious Beauty in order for us to keep selling to B2B.