Photo by @thinkmagically on Unsplash
Rachel the Fierce Makeup Enthusiast
Rachel is a 22-year-old who is a college student. She goes to the University of Florida, but she is from Miami, Florida. During her down time from her studies, she enjoys watching YouTube videos of beauty tutorials. Her favorite type of music is R&B, rap and EDM. During the weekends, she loves to hang out with her friends by eating out or leaving town to try new places to eat or have fun.
Rachel is a regular user of social media. Her favorite platform is Instagram because she uses it to showcase her makeup work on others. While she loves makeup, she enjoys looking at profiles that involve traveling, food, music festivals, hair or fitness. Rachel loves to get her hair dyed because she thinks it is also another way to express yourself with beauty. She enjoys wearing makeup about five days a week. She likes to give herself a day of break from makeup. She puts on makeup before her day starts because it gives her a boost of confidence to complete her tasks for the day. Her makeup routine usually includes a full face of makeup with false eyelashes.
Rachel and I share the love for makeup. I don't think it is a coincidence because most makeup enthusiasts use similar products or have the same routine. We all have the same unmet need.
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