Testing the Hypothesis, Part 1

• Opportunity: Removing stubborn eyelash glue
• The who: Makeup enthusiasts
• The what: They are unable to remove the stubborn eyelash glue after removing their false eyelashes
• The why: The glue is made to hold the lashes well

• Testing the who: Anyone who wear false eyelashes have the need. People who wear false eyelashes will have experienced the need at least one time.
• Testing the what: Maybe some people who wear false eyelashes don't experience the need every time they wear false eyelashes. They probably know how to remove the stubborn eyelash glue very well. 
• Testing the why: There are different reasons why the eyelash glue can be hard to remove. It can range from the type of makeup remover to the type of eyelash glue or facial cleanser they are using.

• Interview 1: The girl I interviewed is a beginner with makeup. She said that she doesn't have a problem with removing eyelash glue. When I asked her what kind of eyelash glue she uses, she responded that she uses the glue that comes included with the eyelashes. She uses a cleansing balm to remove her makeup. She told me that she was surprised that people have problem with removing eyelash glue from their eyes.
• Interview 2: The girl I interviewed is a makeup enthusiast. She has done some freelance makeup work for other people. She said that she always have a problem with trying to remove eyelash glue from her eyes after removing her false eyelashes. She uses facial cleansing wipes as well as a facial cleanser to remove her makeup. She thinks that the eyelash glue is probably hard to remove because her glue is advertised to be waterproof, so it must be harder to remove just like other waterproof makeup products.
• Interview 3: The girl I interviewed is an amateur makeup user. She wears makeup about four days a week. She said she always experiences the eyelash glue sticking to her lash line. When I asked her how she tries to remove the eyelash glue, she said uses micellar water but it doesn't take off all the glue. She thinks the reason why the eyelash glue sticks to her lashes is due to the way she applies the lashes.
• Interview 4: The girl I interviewed is another makeup enthusiast. She enjoys wearing makeup about five days a week. She said that she also has problems removing stubborn eyelash glue from her eyes. Her technique to remove the eyelash glue from her eyes is by using a makeup wipe and a facial cleanser. She said that she usually pulls the eyelash glue from her lashes when it becomes soft enough to remove. When I asked her why does she think the glue will become soft, she thinks the properties from the eyelash glue breaks down the glue little by little. Also, she expressed that she notices more glue build up if she glued on her lashes, removed it and glued it back on to fix the position of the lashes.
• Interview 5: The girl I interviewed just started wearing false lashes about six months ago, but she has been wearing other makeup products for about a year. She likes to wear makeup about four days a week. She said that she does have a problem removing eyelash glue because it is stubborn and sticks to her lash line. She tries to remove it by simply using facial cleanser. When I asked her why she thinks the glue is hard to take off, she said that her glue has ingredients to help the lashes stay well on the eyes.

• After the interviews, I learned that there are different reasons why the lash glue is hard to remove. A couple of the girls said that it might be due to the way they put on their lashes so there could be a build up of glue, which makes it harder to remove.