Opportunities in Economic and Regulatory Trends

Economic Trends:

1. Source of opportunity: The Balance
2. Information suggesting an opportunity: Baby Boomers aren't retiring because of the recession. They are spending less and making more money. It is causing Millennials to find different outlets to have an income. They are turning to technology and their hobbies to create jobs that didn't exist before, or some of them go on to earning higher degrees. Some of them have temporary jobs to fund their lifestyle like traveling.
3. Prototypical customer: Millennials, who are looking for something to do
4. Relatively easy or relatively difficult: I think the opportunity is relatively easy to exploit because Millennials are going to spend money on what they like, and they are easily influenced by others like influencers. So there is an opportunity pertaining to their lifestyle and interests.
5. Why did you see the opportunity?: I see the opportunity because I see a lot of Millennials spend a big amount of money on technology or travels. 

1. Source of opportunity: The Balance
2. Information suggesting an opportunity: Climate change is affecting the economy. Food prices are increasing due to more extremely hot days. Climate change is creating more disastrous storms, floods, droughts and wildfires.
3. Prototypical customer: Homeowners
4. Relatively easy or relatively difficult: I think the opportunity is relatively easy to exploit because homeowners are willing to protect their homes and properties from the storms.
5. Why did you see the opportunity?: I see the opportunity because I have lived in Florida for most of my life, and we face the storms and floods almost once every year.

Regulatory Changes:

1. Source of opportunity: Pritchard Communications
2. Information suggesting an opportunity: In San Francisco, there was a convention that was organized by the Communications Network, the association for social change communicators. There was a strike at the event hotel, so the association changed its location to support the hotel workers that were on strike. As a result, they got kudos for moving the convention, and the hotel workers got an increase in pay and benefits.
3. Prototypical customer: Tourists
4. Relatively easy or relatively difficult: I think the opportunity is relatively easy to exploit because there are always tourists that need a place to stay.
5. Why did you see the opportunity?: I see the opportunity because the hotel probably had some bad publicity, so the tourists would want to go somewhere else.

1. Source of opportunity: Pritchard Communications
2. Information suggesting an opportunity: The Fairness Project and other local organizers are running campaigns to approve the expansion of Medicaid by going straight to the voters instead of Congress in D.C.
3. Prototypical customer: Doctors
4. Relatively easy or relatively difficult: I think it is relatively difficult to exploit because doctors don't like to accept Medicaid because of the low payment rates.
5. Why did you see the opportunity?: I see the opportunity because doctors would want to make more money.