An Opportunity

Beginning Point
There is an opportunity that exists in removing eyelash glue.

Belief
The unmet need is to remove stubborn eyelash glue that still remains on the eyelashes. The people who have the need are makeup users like college students at UF, makeup influencers on YouTube, models removing their makeup at the end of the night, or makeup artists when they work with clients. The problem has always existed, but eyelash glue manufacturers are making the eyelash glue more long-lasting so it is harder to remove. People with this need are using eye makeup remover, eyelash adhesive remover solutions , facial cleanser or makeup wipes to remove their makeup along with the eyelash glue. However, it is not enough to remove the remaining of the adhesive. I am 80% sure that this opportunity exists.

Iteration No. 1
The customer is a 20 year old college student who wears very minimal makeup most days, but she wears a full face of makeup once to three times a month. She started wearing makeup when she was 16.

Interview
What problems do you have when you use eyelash glue?
-"It always get stuck on my lashes after I remove my makeup"

Do you have problems with removing stubborn eyelash glue?
-"Yes"

How often do you experience it?
-"Every time I put on lashes"

How long has this been a problem for you?
-"Past five years so every since I began wearing false lashes"

Why do you think it is a problem?

-"It doesn't remove well with most commercial makeup removers or wipes. Often times, a clump will get caught at the base of my lash line which makes it difficult to remove without also losing some of my natural eyelashes."

What do you do to remove the eyelash glue now?
-"I use my makeup remover, take a hot shower, wash my face, and sometimes only time helps to remove it completely."

Are you satisfied with that method?

"No"

Iteration No. 2

The customer is a 21 year old college student at UF. She loves wearing makeup with bold colors. She believes she's an amateur and uses makeup four days a week.

Interview
What problems do you have when you use eyelash glue?
-"It gets everywhere, kind of messy, hard to remove, leaves sticky sensation on eyelids if I have trouble applying my eyelashes"

Do you have problems with removing stubborn eyelash glue?
-"I do have problems with removing eyelash glue like even two days after wearing lashes I'll find some still on my lash line"

How often do you experience it?
-"Almost every time"

How long has this been a problem for you?
-"Every since I started using glue"

Why do you think it is a problem?

-"I think it's a problem because of how I apply lashes. I don't really think there's a way around it."

What do you do to remove the eyelash glue now?
-"I wait for it to dry and then use a Q-tip with micellar water to remove it and sometimes it's annoying because it means I take off some of the eyeshadow I put on."

Are you satisfied with that method?

"No"

Iteration No. 3

The customer is a 21 year old college student at UF. She wear makeup about twice a week. 

Interview
What problems do you have when you use eyelash glue?
-"Eye irritation because the chemicals cause eye redness"

Do you have problems with removing stubborn eyelash glue?
-"Yes because of the residue, it’s hard to take off with some makeup removers "

How often do you experience it?
-"Whenever I use fake lashes at least once a week"

How long has this been a problem for you?
-"it’s been a problem since I started using a different brand that has stronger adhesive properties."

Why do you think it is a problem?

-"it is a problem because it has stronger chemicals which makes my eyes more irritated."

What do you do to remove the eyelash glue now?
-"Using nail polish remover with a tip"

Are you satisfied with that method?

"No because it makes my eyes more irritated because it’s more chemicals."

Reflection

I found out that this opportunity is a lot more common than I thought. Everyone has problems with how it is hard to remove. The lash glue holds the false lashes well, but it is hard to remove. It will stay on the lashes for some time after trying to remove it. I was really surprised that one of the customers uses nail polish remover to remove the lash glue.

Summary

All of my original opportunity is still there. People do have problems with removing lash glue. I do think that my new opportunity is more accurate than when I first started, but there is some room to adapt based on the last interview I conducted. I think entrepreneurs should adapt their opportunities based on customer feedback. They should listen to what the customers have to say because it provides new insights that the entrepreneur probably didn't think about.